Privacy Policy

At HorizonLogix (a trade name of Horizon Logix LLC), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, including SMS marketing, email marketing, appointment reminders, and website tracking tools. Please read this policy carefully. By accessing or using our services or opting into our communications, you agree to the terms described herein.

1. Information We Collect

We may collect the following categories of information from you:

1.1 Personal Identification Information

• Full name, email address, phone number, and mailing address when you submit forms, book appointments, request information, or otherwise provide it to us
• Account login credentials (username and encrypted password)
• Billing information such as payment card details (processed securely via third-party payment processors)
• Government-issued identification where required by law

1.2 Communications Data

• If you opt in to SMS or email communications, we collect your messaging preferences and maintain records of consent and opt-out activity related to SMS and email communications
• Messages, inquiries, and feedback you submit through contact forms or email
• Records of customer support interactions

1.3 Technical and Usage Data

• IP address, browser type, operating system, and device identifiers
• Pages visited, time spent on pages, links clicked, and referring URLs
• Log data and error reports generated during your use of our services
• Cookies, web beacons, pixels, and similar tracking technologies

1.4 Appointment and Service Data

• If you schedule appointments or use our services, we may collect details associated with those interactions

2. How We Use Your Information

HorizonLogix uses the information we collect for the following purposes:

• To provide, operate, and improve our website and services
• To process transactions and send related confirmations and receipts
• To send appointment confirmations and reminders
• To send SMS and email communications that you have explicitly consented to receive
• To communicate with you regarding updates, promotions, and service changes
• To respond to your inquiries and provide customer support
• To detect, prevent, and address fraud, security incidents, and technical issues
• To comply with applicable laws, regulations, and legal obligations
• To analyze usage trends and personalize your experience on our platform
• To maintain compliance records related to consent and opt-outs
• To send marketing communications where you have opted in to receive them

3. SMS and Text Message Communications

HorizonLogix may send you SMS (text message) communications for purposes such as appointment reminders, service updates, and marketing, where you have provided express written consent. By opting in to SMS communications, you agree to the following terms:

3.1 Consent to Receive SMS

• You expressly consent to receive SMS messages from HorizonLogix by submitting your phone number through our opt-in forms, website, or other consent mechanisms
• Message frequency may vary based on your interactions and the services you use
• Standard message and data rates may apply based on your mobile carrier plan
• Consent to receive SMS is not required as a condition of purchasing any goods or services

3.2 SMS Opt-Out

• You can opt out of SMS messages at any time by replying STOP to any message
• After you send STOP, we will send you a one-time confirmation message and you will no longer receive SMS messages from us unless you opt back in
• You may also opt out by contacting us directly at support@horizonlogix.com

3.3 SMS Help

• Reply HELP to any SMS message for assistance, or contact us at support@horizonlogix.com or (346) 472-5204

3.4 SMS Data Privacy

• Mobile phone numbers and SMS opt-in data will not be shared with third parties or affiliates for their marketing or promotional purposes
• SMS opt-in information and consent records are excluded from any data sharing arrangements with third parties
• We maintain records of all SMS consents and opt-outs as required by applicable telecommunications regulations

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal bases for processing your personal data are:

• Performance of a contract: Processing necessary to fulfill our contractual obligations to you
• Legitimate interests: Processing for our legitimate business interests, such as improving our services and preventing fraud, provided these interests are not overridden by your rights
• Consent: Where you have given explicit consent, such as for marketing communications or SMS messages
• Legal obligation: Processing required to comply with applicable laws

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes. We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist us in operating our website and services, subject to confidentiality obligations. This includes HighLevel Inc. (GoHighLevel), our core platform and CRM provider, which processes data on our behalf as a data processor. HighLevel acts solely under our instructions and is bound by its own data processing agreements. Other providers include SMS and email delivery services, payment processors, cloud hosting services, scheduling tools, and analytics providers. These providers may only use information to perform services on our behalf.
• Legal Requirements: When required by law, court order, or governmental authority, or to protect the rights and safety of HorizonLogix, our users, or the public
• Business Transfers: In connection with a merger, acquisition, or sale of all or substantially all of our assets, provided the acquiring party agrees to honor this Privacy Policy
• With Your Consent: For any other purpose with your prior explicit consent

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Artificial Intelligence (AI) Features

Some features of our platform are powered by artificial intelligence tools provided through our underlying service infrastructure, including HighLevel Inc. These AI capabilities are used to enhance service delivery, automate workflows, and improve your experience. Important commitments regarding our AI use:

• We do not use your personal information to train generalized or publicly available AI models
• AI processing is limited to the specific service or feature you are actively using
• AI subprocessors are contractually restricted from using your data beyond the scope of the services provided
• You may encounter AI-assisted features such as automated responses, content suggestions, or workflow automation within our platform

If you have concerns about how AI tools interact with your data, please contact us at privacy@horizonlogix.com.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and gather usage data. The types of cookies we use include:

• Essential Cookies: Necessary for the website to function correctly and cannot be disabled
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics)
• Preference Cookies: Remember your settings and preferences for a personalized experience
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

You may control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of our services. For more details, please refer to our Cookie Policy.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. When your information is no longer needed, we will securely delete or anonymize it. Typical retention periods include:

• Account data: Retained for the duration of your account and up to 3 years after closure
• Transaction records: Retained for up to 7 years for tax and legal compliance purposes
• Communication logs: Retained for up to 2 years
• SMS consent and opt-out records: Retained for a minimum of 4 years as required by telecommunications regulations

9. Data Security

HorizonLogix employs industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit using TLS (Transport Layer Security)
• Encryption of sensitive data at rest
• Role-based access controls and multi-factor authentication for internal systems
• Regular security audits and vulnerability assessments

However, no method of transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

10. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal data, subject to certain legal obligations
• Portability: Receive your data in a structured, machine-readable format
• Restriction: Request that we limit how we process your data in certain circumstances
• Objection: Object to processing based on legitimate interests or for direct marketing
• Withdraw Consent: Withdraw previously given consent at any time without affecting prior processing. This includes withdrawing consent to receive SMS or email communications.
• SMS Opt-Out: Reply STOP to any SMS message at any time to stop receiving text messages

To exercise any of these rights, please contact us at privacy@horizonlogix.com. We will respond to your request within 30 days. We may need to verify your identity before processing certain requests.

11. Do Not Sell or Share My Personal Information (U.S. Residents)

Certain U.S. state privacy laws — including those in California, Colorado, Connecticut, Texas, Virginia, and others — provide residents the right to opt out of the sale or sharing of their personal information for targeted advertising purposes. While HorizonLogix does not sell your personal information for money, some data sharing for advertising or analytics purposes may qualify as a 'sale' or 'share' under these laws.

You have the right to:

• Opt out of the sale or sharing of your personal information for targeted advertising
• Non-discrimination for exercising this right — we will not deny services, charge different prices, or provide a lower quality of service
• Appeal any denial of your privacy request by contacting us at privacy@horizonlogix.com

To exercise your opt-out right, please contact us at privacy@horizonlogix.com with the subject line 'Do Not Sell My Information.' We will process your request within 15 business days.

12. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately at privacy@horizonlogix.com and we will take steps to delete it promptly.

13. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by HorizonLogix. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over their content or privacy practices.

14. International Data Transfers

HorizonLogix may transfer your personal data to countries outside your country of residence, including the United States, where data protection laws may differ. When we transfer data internationally, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission, or other lawful transfer mechanisms to ensure your data remains protected.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will notify you of significant changes by posting the updated policy on our website with a revised effective date. For material changes, we may also notify you via email or a prominent notice on our platform. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: